Communication about the programme for Senior Citizens Week

Senior Citizens’ Day has been celebrated since 1954 on the first Sunday in October, marking the start of National Senior Citizens’ Week. This year, it will be held from 2 to 9 October 2022. Tuusula will celebrate the week with a varied programme of events. In 2021, nearly a fifth of Tuusula’s population was aged 65 or over.

The Tuusula resident magazine lists 10 different events for Senior Citizens’ Week and also states that the programme is still being finalised and that the full week’s programme can be viewed on the website tapahtumat.tuusula.fi. For one reason or another, a large proportion of older people do not use electronic services at all. Therefore, written communication in the form of a brochure distributed to homes is needed.

This year, the Tuusula resident magazine was apparently supposed to be distributed to homes on the weekend between September and October, i.e. at the last minute before the actual celebration week. However, this did not happen because Keskari completely discontinued the weekend publication of the Keski-Uusimaa VIIKKO newspaper, which presumably ended the weekend distribution by Jakelujunioreiden. 

The Tuusula resident magazine is available at libraries. The magazine is informative and contains a lot of useful information about the municipality. The latest issue of the resident magazine will apparently be delivered to homes on Wednesday, 5 October, by which time the main celebration of Senior Citizens’ Week and, in fact, all the other events scheduled for that week will already have taken place. 

I propose that the programme for Senior Citizens’ Week be distributed as a separate leaflet to households, or that if the programme is included in the residents’ magazine, the magazine be distributed a week in advance or well in advance of Senior Citizens’ Week.

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